Needs formulation is not the end point of a comprehensive needs analysis, but the starting point for an integrated needs analysis.
The initial phase consists of two parts
The underlying principle of the preparation phase is that interaction triggers insights. The understanding of the need will thus develop during the course of the process. In a co-creation process, this means that the potential solutions and their suppliers need to be included in the process as early as possible. But the initial formulation of the need needs to be done by the need owners. Therefore, the formulation of the need should not be seen as the end point after a comprehensive needs analysis, but as a starting point for a needs analysis integrated into the innovation process.
We call it integrated needs analysis.
Therefore, the preparation phase is significantly less extensive than a traditional needs analysis.
At the same time, it also needs to be ensured that there is an anchoring in the organization around putting resources into the development of a potential solution to the need, provided that there is potential in the solution proposals that emerge during the process. However, which approach will be used will be decided during the process, depending on, among other things, the outcome of the market analysis.
In the case "Experience my reality" the need was formulated as follows:
How could we, using digital solutions, make people experience what it feels like to live with cognitive impairment in a way that could:
The preparation phase, including need formulation, as well as anchoring in the organization took six weeks from the first meeting between process management and requirements owner, to communication of the RFI (see market analysis). At that time, there was already an initial anchoring in the organization to explore innovative working methods linked to a challenge in the area concerned.
The regional project DigitalWell is financed by the European Union - European Regional Development Fund. The purpose of DigitalWell is that we will together develop digital solutions for needs in welfare with the user's own abilities in focus.