2. Innovation requires room for experimentation and learning
Innovation is about new or better solutions that create value for society, companies and individuals. Those solutions generally arise through an exploratory, experimental and iterative process, where the development of the product goes hand in hand with the development of a market for the product. If you want to create conditions for innovation, you need to create space for this in your organization. This means that there needs to be resources for exploration and experimentation, and a plan for when and how those resources can be used. An anchoring in the organization is also required, from all the roles and functions involved. Most innovation efforts fail. But comprehensive analyzes early in the process, with the aim of minimizing the risks, above all lead to longer processes, not necessarily better ones. It is the ability to embrace failure, and to learn step by step what works and what does not work, that is the key to success. And it is a necessary mindset for successful procurement of innovations with a scalability perspective. This means that the participants in the process can take limited risks at the beginning, when there is the greatest uncertainty, and gradually increase risk-taking as the uncertainty decreases.