User Journey Map
An effective and visual way to make it visible the user's experience of your product or service. It can eg be how they meet the challenge that the product or service must solve in the user's everyday life.
An effective and visual way to make it visible the user's experience of your product or service. It can eg be how they meet the challenge that the product or service must solve in the user's everyday life.
One Journey maps shows in an effective and visual way the user's experience of using your product or service, e.g how they meet the challenge to solves in their everyday life. This helps you to get an overview of the entire user experience, it gives you knowledge about potentialal to opportunities and insights if challenges.
By creating a user journey maps can you begin to see patterns of behaviors, emotions and elements that influence the experience of the service. This gives you a better overall picture of the challenge, creates empathy for the user and it helps you understand what you need to focus on in the next step.
A Journey map can adapted and used at both that investigative and the designing phase. Here we talk about one user journey when we investigating the need. This one can for example be performed together in a large group, in a focus group where the participants create one each or as a tool for to compile the insights you gained from previous exercises.
Before you starting with this one you should have your basic question ready, so that you know what you want out of the exercise.
After that you have completed a user journey map Hopefully you have material to start from in the next exercise, which could be, for example interviews.
This is a simple one tool which can be created in many different versions depending on the challenge and the insights that will be important for you to share. However, the basis is to create a "journey" that the user takes. It can, for example, look like a straight or wavy line. Divide the line into sections for before, during and after the actual challenge.
This exercise can be done just as well in a digital workshop as in one where you participate physically. When we work digitally with this exercise, we use tools such as Miro, which opens up for participants to work simultaneously with this exercise even when they are in different places. An alternative is to use e.g. Power point, where the meeting leader shares the screen and fills in the user journey map while discussions take place via video call.
Regardless of the approach, consider questions such as: What does the trip look like? What happens and when? Who/what does the user encounter – is it services, people, traffic?
Think about what you really need to know. Build on with more layers of information and create opportunities for more insights.
Contact me if you want support in finding a more innovative and user-focused way of working in the development of your digital offers and services in health and welfare.
Process Development Designer +46 (0)73 028 81 68 marika.martin@compare.se
If you have questions, input or you are you interested in joining.
The regional project DigitalWell is financed by the European Union - European Regional Development Fund. The purpose of DigitalWell is that we will together develop digital solutions for needs in welfare with the user's own abilities in focus.