Today, only three percent of health care resources go to preventive health efforts, at the same time there are several challenges to shift from reactive care to proactive health. With lifestyle changes, 80% of all chronic diseases can be prevented. This innovative player successfully contributes to activating individuals in promoting their own health, before the need for care arises. They contribute with their preventive work, via digital solutions that facilitate behavioral change, to both reduced suffering and reduced care queues. The actor has also been part of the development of a unique financing model, health bonds, which also contributes to the shift with more focus on proactive health. In the Service Development and Commercialization category, congratulations to Fredrik Söder and Health Integrator!
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