Ninni Länsberg lectures on stress and ill health at work. When Corona stopped physical meetings, she switched to a digital message for a global market - aimed at those fighting the pandemic. The film has already received over 60,000 views in India.
Ninni Länsberg works as a behavioral scientist and has for over 15 years worked to combat ill health at work. It is about stress, anxiety, exhaustion and other reasons why people go into the wall.
Three years ago, she came out with the book "Friskt jobbatt", where she shares her experiences from meetings with thousands of employees. In addition to her regular job in occupational health care, she has been a frequently engaged lecturer. But during the spring it came to a screeching halt.
- I gave my last lecture to the police in Skåne, then Corona came and everything was cancelled. Just before I was to go to Estonia for my first lecture abroad, says Ninni Länsberg.
Has been sold to several municipalities
But quickly came the realization of who really had a stressful time at work during the corona crisis.
- What I saw on TV and in other news was an emergency call from the entire healthcare system, says Ninni Länsberg, who decided that they would become her target group.
She put together a twelve-minute film, which in Swedish is called "Peptalk". The aim is to inspire, motivate and support healthcare staff - a kind of digital crisis management in the corona crisis. The film comes with a set of questions that caregivers can discuss with their staff, in order to deal with a very tough work environment. It has already been sold to a handful of municipalities, and in Eda it has become mandatory viewing for all staff in the municipality.
At the same time came the realization that the same problem exists all over the world. So via the speech coach Alexander Grabner-Jarlung and the production company Marytale, Ninni Länsberg created an English-language version of the film under the name "The Tools".
Through her own marketing on Facebook, she has now spread it in several countries, for example England, Belgium and Canada. It has made the biggest impression so far in India - where it received over 60,000 views.
- My dream is for the film to be shown in hospitals around the world to give encouragement and energy. Healthcare professionals don't have time to go to lectures, but they do have time for twelve minutes. I have received a very good response from many people who think the film is very motivating, says Ninni Länsberg.
Scaling up with digital service
From Digitalwell's Innovation Support, she has received support in digital business development and digital business models, when her lectures have become a digital product. It landed in a mix with a five-minute free version, where those who want to go further can buy the full-length version and the questionnaire.
- Ninni has all the knowledge and skills, but had a concept that was not digital. What's so cool is that she saw a new need and is creating a new digital business model that is possible to scale up. She had never reached this many with her previous business model, says Lina Svensberg, process manager for entrepreneurship and commercialization in DigitalWell Arena.
WHO a dream customer
So what started as a stop in the entrepreneurial journey has taken Ninni Länsberg out into an international market via a digital transformation.
- Now I just hope that the right people will see the film. I think I'll email Bill Gates and ask him to donate it to the WHO, says Ninni Länsberg and laughs.
- Read more about which support Digitalwell's Innovation Support can offer your company, and what criteria you need to meet to take part in it.
