Allbry (formerly Snaptive) has created a digital tutoring service that meets students on their terms in the mobile phone. The curator platform also provides completely new opportunities for schools to collect data and catch problems in time. Through the collaboration with DigitalWell Ventures, Allbry hopes to get more municipalities to open the door to a new way of working.
Many people probably remember the door to the counselor's room at school. Cem Celepli Atci does it, and during the sociologist training the idea of a digital counseling service was born to reduce the stigma of seeking help.
- This is why we go to work every day. It is easier to open an app than to enter through a door when you are to be exposed to a curator, says Cem Celepli Atci, CEO and founder of Allbry.
Allbry's app solves several challenges that the physical service struggles with. For example, students can contact the counselor from home and at a time that suits them. Today, many schools even lack a digital booking system to see a counselor.
- It is worrying that young people have come last in this digital development. Currently, you cannot book an appointment with a psychologist via primary care if you are under the age of 16, says Roza Azimi, co-founder and deputy CEO at Allbry.
Data that change the conditions
Allbry's app offers both a chat function and personal meetings, the platform also provides access to relevant data for the school. Curator calls may not be recorded, but the curators can easily categorize relevant problem images via the service.
- This is the real innovation. It makes preventive work incredibly easy. Today it is difficult to keep track of how many calls are made and what they are about, says Roza Azimi.
The data that is generated also creates the opportunity to follow developments in real time, according to Cem Celepli Atci:
- The well-being surveys that are done in schools today are very analogous, if you have filled in the survey for a week, the situation can be completely different when it is compiled. In our platform, you get statistics day by day and can filter different topics, then you can aggregate and see which problems are at the top of the list both at school, class and individual level.
Cem Celepli Atci and Roza Azimi see Allabry's platform as a door opener for more individualized and data-driven student health.
The increased privacy that the digital form of meeting offers has also affected the students' behavior patterns. Allbry has been on the market since 2019 and in the 20 or so schools where the service is used, it has been seen that more students contact counsellors, not least boys.
- Traditionally, more girls have extended a hand to seek help. At the same time, it is known that suicide is more common among boys, so there is already a gap there, says Roza Azimi.
Offers different solutions
An important point is that it is still the individual school that is responsible for having access to a counsellor, which is regulated by the Schools Act. Via Allbry, the school can choose to staff the digital platform with its own staff, or with the support of Allbry's curators. The introduction of the digital tutoring service always takes place in close collaboration with the school in question.
- An important part is to inform curators, so that they feel safe in using the tool. It is, after all, produced by curators for curators. It's their subject and job - so it's not just about implementing the platform and believing it will work by itself, says Cem Celepli Atci.
Great interest among curators
Initially, there has been some inertia in getting schools to switch to more digital student health. Among the curators, however, the interest has been all the greater, something that has been noticed in Allbry's recruitment.
- It has become like a movement, it is really positive. And in some schools we work with, the counselor has been the driving force in introducing the service, because the school was understaffed. They get relief there, says Roza Azimi.
Although the students' privacy is close to the company's heart, there is a point that the platform can more easily handle increased student pressure. An examination of the newspaper Läraren last year showed that there are on average just over 400 students per counselor in the municipal primary schools.
- The issue of volume is central and relevant. Curators must form a first line and be there, so the quality issue is also about being able to satisfy everyone with a need, says Roza Azimi.
Accelerator that matches needs
By joining DigitalWell Ventures' accelerator program, Allbry hopes to increase its customer and cooperation dialogues with the municipalities. Several municipalities in Värmland are already preparing to test the service in collaboration with DigitalWell Arena.
- What is interesting about this accelerator program is that it is incredibly focused. There are a lot of incubators and accelerators, but here it feels like it's really about what we work with, says Cem Celepli Atci.
